Soak is a rinse-free care product for fibers and delicate (or not so delicate) clothing!
Here's how to use it:
1. Step one. Dirty up your favorite pair of socks. I wore these yesterday at work, and then slept in them too :)
2. Step two. Put garment in cool water. Pour 1 teaspoon of soak per gallon of water. Since I just use my sink, I just drizzle a bit in. Make sure your garments are completely submerged.
3. Step three. Wait 15 minutes. Watch TV, knit, play with your cat. Whatever you want!
4. Step four - gently squeeze out the excess water. Take pride in your icky water! That's all the dirt you got out!
5. Step Five. You can lay flat to dry, though I prefer to hang my socks on sock blockers to help them keep their shape (and I think they dry faster that way too).
Jacqueline, the founder of Soak, was kind enough to answer a few questions about it!
Your first blog post is from November of 2008. When did you start Soak and how did it start out?
How did Ravelry and the explosion of online knitting shops impact Soak?While the growth of the on line knitting shop was certainly helpful to our brand, we launched long before with traditional retail shops. For us, the greatest impact is from a new customer actually trying Soak. Once you try Soak, you won't go back to your old wash, be it a wool wash, or a lingerie wash. So, while the Internet did allow for greater reach geographically, Soak samples have been spreading through the community for several years now. There's also a standard adoption rate with products. People (consumers, shop owners) need to see a product around for awhile before they are willing to try it, invest in it, switch to it. Combine that with the fact that we launched a new brand from nothing to international in a few short years, and we're quite pleased with our reach.
Do you have anything else you'd like to mention?
We've launched a new travel kit, Seven mini-soaks in a pack- one for each day of the week, plus Carrie + Phil, our new wash basins for hand-washing. You can also check out the blog for more uses for Soak
Thanks again Jacqueline for the information!